As many well-heeled travelers know, the name of Red Carnation is synonymous with distinctive boutique properties located at distinguished addresses, offering uncompromised service of the highest level and an attention to detail that leaves guests smiling appreciatively. As we enter the new year, Hideaways is pleased to announce its new association with this superlative international collection of hotels.

Guided by the experienced hand of founder and president Beatrice Tollman, Red Carnation Hotels has set the standard for gracious, discreet service in the luxury hospitality industry. Its eight properties —located in London, Geneva, Palm Beach, and Cape Town—continually receive awards for excellence of service, including four- and five-star designations from The American Academy of Hospitality Sciences and the English Tourist Board. As directed by Mrs. Tollman, each hotel operates under the credo, "No request too large, no detail too small." Staff members even carry cards with 12 service points that include "Smile and use positive eye contact," "Anticipate guests' needs," "Practice a 'Yes I can' attitude," and "Greet guests by name whenever possible."

Winter 2002